A Comparative Study of the Influence of Advertising on the Brand Performance of Carbonated Soft Drinks: A Study of Coca-Cola and Pepsi Company in Nigeria

Consumers are so much conscious and sensitive in case of selecting brand. This study investigates a comparative the influence advertising on brand performance carbonated soft drinks. If there is one requirement to provide businesses competitive edge this highly times, it necessity for efficient effective advertising. Since money spent advertising, analyzing its effects still essential businesses, especially those involved collusive oligopolistic drink market where helps differentiate products from competitors. With specific reference Coca-Cola Pepsi advertisements drinks, primarily examines extent which influences customers' purchasing decisions. The research's methodology included poll 400 participants, results showed that has beneficial effect consumer consumption Nigeria's market. Today, was determined, crucial maintain loyalty company's goods, necessitating development methods like equity stop customers being disloyal A survey conducted by significant number respondents have been adverts Pepsi.